Marketing Manager, Sweden

City Marketing - Stockholm / Permanent

We believe in a future where inner cities are free of cars, congestion and pollution. By offering our dockless electrical scooters and bikes as convenient alternatives for short-distance travel, we believe we can make that future possible. Our mission is to free our cities with clean rides for everyone in Europe and beyond. Founded in Europe, Dott is comprised of a highly experienced team of inquisitive minds in mobility and tech. What we do today has a tangible impact on tomorrow. We reached our in-house sustainability target of 100% renewable energy, and ensure equitability in our communities through collaborating with city charities, officials and safety boards. Dott is launching in Stockholm and we’re looking for an entrepreneurial Marketing Manager to drive brand awareness and be responsible for demand and acquisition!   This is a 12 month full-time contract (FTC) position with a possibility to become permanent as we grow our operations in the market. You’ll apply your local knowledge and work with our central marketing teams to build a service that is loved by users and non-users alike. You’ll be exposed to a wide variety of tactical and strategic problems as we go on this exciting journey together.  Based on central planning, you will have the freedom to develop local marketing campaigns to boost demand both for rider acquisition and retention. And brand guardian, manage PR, social media and all types of brand comms. Including partnerships with local brands and influencers. Understand your riders, and how to motivate them to stay active on Dott. On both aspects it is important to gather relevant insights and playbook all initiatives.

  • Be the Brand guardian in your market and ensure consistency with global brand image. 
  • Responsible for acquisition and growth of riders in Swedish markets
  • Responsible for planning, defining and execution of local marketing and comms strategy and all local street marketing activities
  • Manage local Social Media accounts: community management, local contents sourcing, production and publishing 
  • Define and implement local CRM strategy and performance marketing
  • Ensure ROI and effectiveness of marketing plans (business, marketing & comms - offline & online)
  • Get insights & data on the local market, brand, competition and ridership
  • Develop and implement global and local partnerships with key events, influencers or places (acquisition partnerships, brand partnerships, ambassadors campaign, promo codes partnerships and more) 
  • Collaborate with several stakeholders: Central Marketing team in London (yearly planning, campaigns, SNS, design...), Nordics General Manager, Swedish Operations team, Other Local Marketing Managers and other central teams (Product, Data, Growth, Pricing, Legal, Customer Services)

  • Experience in marketing/brand management (and a postgraduate or graduate degree in related fields is nice to have)
  • Full professional proficiency in English and Swedish languages
  • Smart networker: build and nurture relationships with local business, influencers and opinion leaders
  • Hands-on and city/partnerships lover: involved on-the-ground, streets and event marketing
  • Active and collaborative with a great work ethic
  • Data-driven with excellent problem-solving skills
  • Past experience as a promoter would be a plus
  • Based in Stockholm, with flexibility to travel (Covid-19 permitting)

What’s in it for me? 🌎  An international environment: over 55 nationalities across 9 countries: Belgium, Netherlands, France, Germany, Poland, Spain, Italy, Finland Norway and the UK.   🌿 Impact : An Opportunity to play your part working for a company that is actively addressing some of the current climate concerns worldwide, doing everything we can to be as sustainable as possible. 💡 Opportunities to learn : You will have an opportunity to learn and grow throughout your position. ❓Transparency: Weekly Q&A sessions with our leadership, honest discussions about how we are progressing and our growth in all of our markets. 💜 People-first: We are here to support all of our employees, and have partnered with MindMatters to ensure our employees mental health is top of mind in these difficult times. Benefits we offer: 🏡 Flexible working environment, do you want to work from home? Two days from the office? Or fully in the office? It's your choice, just let us know!  🪑 Assistance with a WFH station 💰 A fair and competitive salary package 🚀 Employee Stock/Equity plan  🌍 Relocation package and visa sponsorship available  👶 Parental policy Closing & equal opportunities employer statement Come as you are Dott is an equal opportunities employer. We invest in diversity, ensure equality and encourage expression. We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.  Want to join us for the ride? Let’s do this right – together.