Marketing Manager (Belgium)

City Marketing - Brussels / Permanent

We believe in a future where inner cities are free of cars, congestion and pollution. By offering our dockless electrical scooters and bikes as convenient alternatives for short-distance travel, we believe we can make that future possible. Our mission is to free our cities with clean rides for everyone in Europe and beyond. Founded in Europe, Dott is comprised of a highly experienced team of inquisitive minds in mobility and tech. What we do today has a tangible impact on tomorrow. We reached our in-house sustainability target of 100% renewable energy, and ensure equitability in our communities through collaborating with city charities, officials and safety boards. We are looking for an entrepreneurial Marketing Manager to join our Marketing & Communications team. The Marketing Manager goal will be to develop our leadership position in Belgium on both shared e-scooters and e-bikes, with a focus on Brussels: be the Dott marketing referent in Belgium, both on Demand generation (70%) and Brand awareness & preference (30%) sides. You will also manage the Marketing team in Belgium and report to the Director of Marketing & Communications.

What you’ll do:

  • Responsible for acquisition and retention/usage of riders in Belgium markets with a strong focus on Brussels
  • Develop our new e-bike service in Brussels (to be launched in November 2021)
  • Ensure marketing plans are effective and provide a good return on investment (business, marketing & communication)
  • Develop and manage all local marketing campaigns (offline & online) on all touch-points (owned, earned, paid)
  • Source and manage local demand, promo code, BD partnerships
  • Coordinate local and annual CRM plan and calendar, including referral program
  • Support performance marketing (translations, definition of content)
  • Be the Brand guardian in your market and ensure consistency with the global brand platform
  • Plan and define local marketing and communication strategy, campaigns and budget
  • Coordinate local PR (monitoring, sourcing, day-to-day follow-up)
  • Oversee local Social Media accounts (community management, local contents sourcing, production and publishing)
  • Develop and implement brand partnerships (owned and non-owned) in Belgium with a focus on Brussels (with key events, influencers or places)
  • Get local insights and data on the market, brand, competition and ridership
  • Manage and develop the Marketing team in Belgium: a Marketing Specialist managing Wallonia and an intern in Flanders
  • Collaborate with several stakeholders: Central Marketing team in London (yearly planning, campaigns, SNS, design...), the Belgium General Manager and City Managers and other central teams (Product, Data, Growth, Pricing, Legal, Customer Services)

What you’ll need:

  • Experience in marketing/brand management (and a post graduate or graduate degree in marketing/brand/communications is nice to have)
  • Excellent oral and written communication skills in English and French (Flemish is a very strong plus) 
  • Based in Brussels office with flexibility to travel (Covid-19 permitting)
  • Smart networker: build and nurture relationships with local business, influencers and opinion leaders
  • Hands-on and city/partnerships lover: involved on-the-ground, streets and event marketing
  • Active and collaborative with a great work ethic
  • Data-driven with excellent problem-solving skills

What’s in it for me? 🌎  An international environment: over 55 nationalities across 10 countries: Brussels, Netherlands, France, Germany, Poland, Switzerland, Spain, Italy, Finland and    🌿 Impact : An Opportunity to play your part working for a company that is actively addressing some of the current climate concerns worldwide, doing everything we can to be as sustainable as possible. 💡 Opportunities to learn : You will have an opportunity to learn from some of the best Engineers in the industry working on cutting edge technologies that did not exist a number of years ago.  ❓Transparency: Weekly Q&A sessions with our leadership, honest discussions about how we are progressing and our  💜 People-first: We are here to support all of our employees, and have partnered with MindMatters to ensure our employees mental health is top of mind in these difficult times. Benefits we offer: 🏡 Tailor-made remote policy: Flexible working environment, do you want to work fully remote? Two days from the office? Or fully in the office? It's your choice, just let us know!  🪑 Assistance with a WFH station 💰 A fair and competitive salary package 🚀 Employee Stock/Equity plan  🌍 Relocation package and visa sponsorship available  👶 Parental policy 🚲  🛴 Free rides in a city we are currently operating the city of Paris Closing & equal opportunities employer statement Come as you are Dott is an equal opportunities employer. We invest in diversity, ensure equality and encourage expression. We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.  Want to join us for the ride? Let’s do this right – together.