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Fewer women than men are on two wheels. Here’s how we’re steering towards more inclusive micromobility.
Dott is designed by and for all people. We want to be a reflection of the diverse cities in which we operate, and ensure that everyone can freely move through, and enjoy, those cities.
That’s why we teamed up with innovation group Steer to research and highlight the gender gap in micromobility, and to implement solutions that lower barriers for women to access our e-vehicles. Their research focused on the UK, France, and Italy, surveying women who do and don’t use our e-scooters, and interviewing experts in the field of gender and micromobility.
The gender gap in e-scooter usage
There’s a gender gap among the people using our e-vehicles. At the end of 2021, 29% of Dott users were women, while 71% were men. That said, the gender gap is smaller in markets where our e-scooters have been available longest, and also among our newer riders. These observations suggest that micromobility is maturing, but that we still need to take action to boost women’s ease of access and use in shared micromobility now.
The research reveals that there’s a lot of untapped interest for micromobility services among women who currently don’t use it. More than 35% of respondents indicated that they would be interested in trying our service. In particular, nearly 50% of women over 45 said they were open to using Dott e-scooters.
For us, these figures confirm that we need to better accommodate people who could benefit from micromobility.
Why fewer women use e-scooters
Understanding what stops women from being included in micromobility is the first step to remedy it.
Risk perception is a big factor that prevents women from using shared e-scooter. Even though some women mention the safety of the vehicles as a concern, the vast majority of women mention the current infrastructure in their cities as the main barrier. They indicate that sharing the road with cars and buses while on an e-scooter feels unsafe.
Interestingly, women taking the surveys indicated that they see e-scooters as a safer mode of travel at night compared to walking and public transportation, as it offers them speed and agility.
Other reasons women don’t use shared e-scooters are price, availability and coverage. Reliability of the service is important for women as they are likely to “trip chain” – where different tasks are combined within one trip. In order to be able to fulfill the many purposes of one trip, there needs to be no question about whether an e-scooter is available to get all things done.
Additionally, women indicated that they carry multiple bags or items with them that they need to store while on the go, which the existing e-scooter design doesn’t lend itself well to.
Next steps for a better balance on the road
To help women overcome their perception of being at risk when using e-scooters in trafic, Dott has launched a series of safety trainings in London. The free e-scooter sessions will run once per month, some exclusively for women participants. The classes aim to provide a safe, comfortable environment for women to trial e-scooters, address and overcome concerns around safety, and build the confidence to independently use e-vehicles in traffic. After reviewing the impact of the program in London, we’ll look to roll out the initiative in more markets.
Once on the road, “Beginner Mode” has been designed to assist first-time users on e-scooters. The setting for new users automatically lowers their speed on their first trip, helping them have a safer acclimation to e-vehicles. And, we’re diversifying our modality, meaning that we’re adding bikes and cargo bikes to our micromobility offerings, giving more people a greater selection of vehicles that best suit their needs.
Safe streets are a concern for all of us. After the research showed that e-scooters are seen as an asset to perceived safety by women, we realized Dott can play a bigger role than we previously did. That’s why Dott has joined the Women’s Night Safety Charter in London. This pledge ensures that we put more emphasis on women’s safety at night and use our voice and platform to further promote women’s safety.
We continue to increase the availability of our e-scooters in all the cities where we operate. We’re making sure that e-scooters spend as much time as possible on the road, instead of being in the warehouse. Already, 90% of our rides are completed on vehicles with swappable batteries, which means they don’t have to be returned to a warehouse to charge when the battery is empty – they stay active on the road while our ground teams make a swift battery swap.
As an additional measure, we’re introducing greater parking density, so there are more designated spots to easily collect and leave e-scooters.